Manage your marketing budget in conversation. Retrieve line items, channels, and budget versions, and compare planned versus actual spend to see where you are over or under budget, using your organization's real numbers kept up to date from connected platforms. Make changes as you go: add line items, set planned amounts, approve items, and reassign owners or categories. Etropo also includes a Marketing Brain, a knowledge base of your organization's marketing information - personas, products, channel strategy, metric definitions, and campaign learnings - that you can browse, search, and add to in conversation.