Ruby CRM connects ChatGPT to a Dubai real estate brokerage's Ruby workspace. Agents can find and review their leads, see which WhatsApp conversations are waiting on a reply, check overdue and upcoming follow-ups, search the brokerage's property inventory, and get property suggestions that fit a lead's brief. They can also update a lead's status and requirements, add call notes, book and complete follow-ups, and draft WhatsApp messages as tap-to-send links that the agent sends themselves. Every result is limited to what the signed-in user's role allows them to see in Ruby.