Klar

Klar connects your ecommerce store, marketing channels and costs in one place. This plugin lets you ask questions about that data in plain language and get answers from your own Klar reports.

What you can do:

• Revenue and profit: gross and net revenue, orders, AOV and contribution margin by product, channel, customer type, payment method, shipping country, discount code, UTM fields, period or custom categories. Filter by new or returning customers and by order or customer tags.
• Marketing performance: ad spend, ROAS, CAC, CPO, sessions, clicks, impressions and conversion rate by channel, campaign, country or period.
• Attribution: compare how orders, revenue, new customers and margin attribute to touchpoints under last touch, first touch, data-driven, linear, U-shape or time decay models, with a lookback window you choose.
• Influencer performance: costs, attributed orders and revenue, ROAS, CAC, CPM and cost per follower by influencer, campaign, platform or discount code.
• List the shops your login can access and switch between them.

Who it is for: ecommerce founders, marketers, performance and finance teams who already use Klar.

Limitations: requires an existing Klar account. Access is read-only, so nothing in your Klar account can be created, changed or deleted. You only see shops and data your own Klar user is permitted to see. Attribution reports require the attribution feature on your Klar plan.