Social Growth Engineers

Research what makes consumer apps grow on TikTok and Instagram. Social Growth Engineers studies thousands of short-form videos that drove app downloads and breaks down why they worked: the hook, the format, the pacing, the on-screen text.

Without an account you can search and read Social Growth Engineers' published articles and case studies. Sign in with your Social Growth Engineers account to search the viral video library, see shot-by-shot breakdowns, explore which hook patterns are rising or fading, compare app strategies, and generate a shareable research report.

Results link back to the original posts so you can watch each video where it was published.