Lead Reactivation Calculator

Estimate what a database reactivation campaign could return from the lists most businesses stopped working: old leads who asked for a quote and never bought, and past customers who haven't bought in a while.

Tell it which list, how many contacts are on it, and your average job or sale value. Add the share you can still reach by phone or email, and your own expected rate if you have one. You get what one campaign could return in customers and revenue.

For old leads, it shows 0.5%, 1.5%, and 3%. The 3% figure is Braive's own planning benchmark from its reactivation campaigns, not an industry statistic. For past customers, it shows 2%, 5%, and 10% as scenarios for the math, not benchmarks.

Want it in your inbox? Ask, and it emails you the breakdown. Braive uses your address for that email and follows up only if you say yes.

Results are planning estimates, not guarantees. The calculator never asks for your name or contact details, doesn't connect to your CRM, and doesn't store what you enter.

Built by Braive, a Revenue Operations Team for service businesses.