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US Advertising Video Trends by Watch Time, Platform, and Product Type (2022–2024)

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Citations

Digital Video Viewing Time to Surpass TV Viewing in 2023 | TV Tech

https://www.tvtechnology.com/news/digital-video-viewing-time-to-surpass-tv-viewing-in-2023

Streaming unwrapped: Streaming viewership goes to the library in 2023

https://www.nielsen.com/insights/2024/streaming-unwrapped-streaming-viewership-goes-to-the-library-in-2023/

US Media Consumption (2021–2025) [Nov 2024 Update] | Oberlo

https://www.oberlo.com/statistics/us-media-consumption

Digital Video Viewing Time to Surpass TV Viewing in 2023 | TV Tech

https://www.tvtechnology.com/news/digital-video-viewing-time-to-surpass-tv-viewing-in-2023

US Time Spent With Media Forecast 2024: YouTube, Netflix,

https://www.globenewswire.com/news-release/2024/08/13/2929074/28124/en/US-Time-Spent-With-Media-Forecast-2024-YouTube-Netflix-Hulu-and-TikTok-Lead-the-Time-Spent-Rankings-Among-Platforms.html

US Media Consumption (2021–2025) [Nov 2024 Update] | Oberlo

https://www.oberlo.com/statistics/us-media-consumption

Digital Video Viewing Time to Surpass TV Viewing in 2023 | TV Tech

https://www.tvtechnology.com/news/digital-video-viewing-time-to-surpass-tv-viewing-in-2023

Digital Video Forecast to Overtake Traditional TV in Viewing Time This ...

https://www.marketingcharts.com/digital/video-228761

Digital Video Viewing Time to Surpass TV Viewing in 2023 | TV Tech

https://www.tvtechnology.com/news/digital-video-viewing-time-to-surpass-tv-viewing-in-2023

Digital Video Viewing Time to Surpass TV Viewing in 2023 | TV Tech

https://www.tvtechnology.com/news/digital-video-viewing-time-to-surpass-tv-viewing-in-2023

https://www.iab.com/wp-content/uploads/2023/04/2023_IAB_Video_Ad_Spend_Report.pdf

Digital Video Viewing Time to Surpass TV Viewing in 2023 | TV Tech

https://www.tvtechnology.com/news/digital-video-viewing-time-to-surpass-tv-viewing-in-2023

Digital Video Viewing Time to Surpass TV Viewing in 2023 | TV Tech

https://www.tvtechnology.com/news/digital-video-viewing-time-to-surpass-tv-viewing-in-2023

Top 9 Digital Advertising Industry trends of 2023

https://incivus.ai/top-9-digital-advertising-industry-trends-of-2023/

Top 9 Digital Advertising Industry trends of 2023

https://incivus.ai/top-9-digital-advertising-industry-trends-of-2023/

Report: Meta driving growth in social video time spent | Advanced Television

https://www.advanced-television.com/2024/06/03/report-meta-driving-growth-in-social-video-time-spent/

Report: Meta driving growth in social video time spent | Advanced Television

https://www.advanced-television.com/2024/06/03/report-meta-driving-growth-in-social-video-time-spent/

Report: Meta driving growth in social video time spent | Advanced Television

https://www.advanced-television.com/2024/06/03/report-meta-driving-growth-in-social-video-time-spent/

Report: Meta driving growth in social video time spent | Advanced Television

https://www.advanced-television.com/2024/06/03/report-meta-driving-growth-in-social-video-time-spent/

Report: Meta driving growth in social video time spent | Advanced Television

https://www.advanced-television.com/2024/06/03/report-meta-driving-growth-in-social-video-time-spent/

Report: Meta driving growth in social video time spent | Advanced Television

https://www.advanced-television.com/2024/06/03/report-meta-driving-growth-in-social-video-time-spent/

Report: Meta driving growth in social video time spent | Advanced Television

https://www.advanced-television.com/2024/06/03/report-meta-driving-growth-in-social-video-time-spent/

Digital Video Viewing Time to Surpass TV Viewing in 2023 | TV Tech

https://www.tvtechnology.com/news/digital-video-viewing-time-to-surpass-tv-viewing-in-2023

The Future of Digital Ad Spend: Industry Trends & Predictions (2023-2025) | SaleHoo

https://www.salehoo.com/learn/digital-ad-spend-by-industry

What Are the Top-Spending Industries in Digital Video?

https://www.marketingcharts.com/advertising-trends/spending-and-spenders-114628

Top 9 Digital Advertising Industry trends of 2023

https://incivus.ai/top-9-digital-advertising-industry-trends-of-2023/

10 industries ranked by digital ad spend share - EMARKETER

https://www.emarketer.com/content/10-industries-ranked-by-digital-ad-spend-share

10 industries ranked by digital ad spend share - EMARKETER

https://www.emarketer.com/content/10-industries-ranked-by-digital-ad-spend-share

YouTube Ads Benchmarks 2023 Cost, CPV, and View Rates Trends

https://strikesocial.com/blog/youtube-ads-benchmarks-2023-cost-cpv-and-view-rates-trends/

https://www.iab.com/wp-content/uploads/2023/04/2023_IAB_Video_Ad_Spend_Report.pdf

All Sources