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Digital and Consumer Twins in Marketing

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Citations

(PDF) Towards Human Digital Twins for Improving Customer Experience

https://www.researchgate.net/publication/364316047_Towards_Human_Digital_Twins_for_Improving_Customer_Experience

How a digital twin of a customer can inform stronger… | TTEC Digital

https://www.ttecdigital.com/articles/how-a-digital-twin-of-a-customer-can-inform-stronger-customer-experiences-in-retail

Gartner's Hype Cycles For Digital Marketing SwiftERM

https://swifterm.com/gartners-hype-cycles-for-digital-marketing/

How a digital twin of a customer can inform stronger… | TTEC Digital

https://www.ttecdigital.com/articles/how-a-digital-twin-of-a-customer-can-inform-stronger-customer-experiences-in-retail

Digital Twin of a Customer: How It Can Help You Plus What Is It

https://www.delve.ai/blog/digital-twin-of-a-customer

Digital Twin of a Customer: How It Can Help You Plus What Is It

https://www.delve.ai/blog/digital-twin-of-a-customer

AI-enabled consumer digital twins as a platform for research aimed at enhancing customer experience | Management Review Quarterly

https://link.springer.com/article/10.1007/s11301-025-00527-3

AI-enabled consumer digital twins as a platform for research aimed at enhancing customer experience | Management Review Quarterly

https://link.springer.com/article/10.1007/s11301-025-00527-3

AI-enabled consumer digital twins as a platform for research aimed at enhancing customer experience | Management Review Quarterly

https://link.springer.com/article/10.1007/s11301-025-00527-3

Gartner's Hype Cycles For Digital Marketing SwiftERM

https://swifterm.com/gartners-hype-cycles-for-digital-marketing/

Tanjo's Animated Personas Are Like Sim Characters for Market Researchers - Hypepotamus

https://hypepotamus.com/companies/tanjo/

Latest Gartner Hype Cycles for Marketing and Advertising | Smart Insights

https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/

Latest Gartner Hype Cycles for Marketing and Advertising | Smart Insights

https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/

The Role of Digital Twin in The Customer Experience World | Sprinklr

https://www.sprinklr.com/blog/digital-twin-customer-experience/

The Role of Digital Twin in The Customer Experience World | Sprinklr

https://www.sprinklr.com/blog/digital-twin-customer-experience/

Digital Twins in Marketing: Magical Minions – Rajesh Jain

https://rajeshjain.com/digital-twins-in-marketing-magical-minions/

Digital Twins in Marketing: Magical Minions – Rajesh Jain

https://rajeshjain.com/digital-twins-in-marketing-magical-minions/

[PDF] How Enterprise Digital Twin Can Help Reimagine Customer ...

https://www.tcs.com/content/dam/global-tcs/en/pdfs/insights/whitepapers/Digital-Twin-Final.pdf

Gartner's Hype Cycles For Digital Marketing SwiftERM

https://swifterm.com/gartners-hype-cycles-for-digital-marketing/

Understanding How AI-Driven Product Recommendations Work

https://medium.com/@emmanuelbreard/understanding-how-ai-driven-product-recommendations-work-013560ac9fcb

The Role of Digital Twin in The Customer Experience World | Sprinklr

https://www.sprinklr.com/blog/digital-twin-customer-experience/

The Role of Digital Twin in The Customer Experience World | Sprinklr

https://www.sprinklr.com/blog/digital-twin-customer-experience/

Digital Twin of Customer Meets ChatGPT — Engineering Business Outcomes | Infogain

https://www.infogain.com/blog/digital-twin-of-customer-meets-chatgpt/

Digital Twin of Customer Meets ChatGPT — Engineering Business Outcomes | Infogain

https://www.infogain.com/blog/digital-twin-of-customer-meets-chatgpt/

Emotion AI, machine sellers, and digital twin of a customer to shape ...

https://www.mi-3.com.au/index.php/03-09-2024/emotion-ai-machine-sellers-and-digital-twin-customer-shape-future-sales-technology

AI-enabled consumer digital twins as a platform for research aimed at enhancing customer experience | Management Review Quarterly

https://link.springer.com/article/10.1007/s11301-025-00527-3

AI-enabled consumer digital twins as a platform for research aimed at enhancing customer experience | Management Review Quarterly

https://link.springer.com/article/10.1007/s11301-025-00527-3

(PDF) Towards Human Digital Twins for Improving Customer Experience

https://www.researchgate.net/publication/364316047_Towards_Human_Digital_Twins_for_Improving_Customer_Experience

AI-enabled consumer digital twins as a platform for research aimed at enhancing customer experience | Management Review Quarterly

https://link.springer.com/article/10.1007/s11301-025-00527-3

Latest Gartner Hype Cycles for Marketing and Advertising | Smart Insights

https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/

Latest Gartner Hype Cycles for Marketing and Advertising | Smart Insights

https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/

(PDF) Towards Human Digital Twins for Improving Customer Experience

https://www.researchgate.net/publication/364316047_Towards_Human_Digital_Twins_for_Improving_Customer_Experience

(PDF) Towards Human Digital Twins for Improving Customer Experience

https://www.researchgate.net/publication/364316047_Towards_Human_Digital_Twins_for_Improving_Customer_Experience

How a digital twin of a customer can inform stronger… | TTEC Digital

https://www.ttecdigital.com/articles/how-a-digital-twin-of-a-customer-can-inform-stronger-customer-experiences-in-retail

Latest Gartner Hype Cycles for Marketing and Advertising | Smart Insights

https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/

AI-enabled consumer digital twins as a platform for research aimed at enhancing customer experience | Management Review Quarterly

https://link.springer.com/article/10.1007/s11301-025-00527-3

AI-enabled consumer digital twins as a platform for research aimed at enhancing customer experience | Management Review Quarterly

https://link.springer.com/article/10.1007/s11301-025-00527-3

Digital Twin of a Customer: How It Can Help You Plus What Is It

https://www.delve.ai/blog/digital-twin-of-a-customer

(PDF) Towards Human Digital Twins for Improving Customer Experience

https://www.researchgate.net/publication/364316047_Towards_Human_Digital_Twins_for_Improving_Customer_Experience

(PDF) Towards Human Digital Twins for Improving Customer Experience

https://www.researchgate.net/publication/364316047_Towards_Human_Digital_Twins_for_Improving_Customer_Experience

(PDF) Towards Human Digital Twins for Improving Customer Experience

https://www.researchgate.net/publication/364316047_Towards_Human_Digital_Twins_for_Improving_Customer_Experience

(PDF) Towards Human Digital Twins for Improving Customer Experience

https://www.researchgate.net/publication/364316047_Towards_Human_Digital_Twins_for_Improving_Customer_Experience

AI-enabled consumer digital twins as a platform for research aimed at enhancing customer experience | Management Review Quarterly

https://link.springer.com/article/10.1007/s11301-025-00527-3

AI-enabled consumer digital twins as a platform for research aimed at enhancing customer experience | Management Review Quarterly

https://link.springer.com/article/10.1007/s11301-025-00527-3

AI-enabled consumer digital twins as a platform for research aimed at enhancing customer experience | Management Review Quarterly

https://link.springer.com/article/10.1007/s11301-025-00527-3

AI-enabled consumer digital twins as a platform for research aimed at enhancing customer experience | Management Review Quarterly

https://link.springer.com/article/10.1007/s11301-025-00527-3

AI-enabled consumer digital twins as a platform for research aimed at enhancing customer experience | Management Review Quarterly

https://link.springer.com/article/10.1007/s11301-025-00527-3

AI-enabled consumer digital twins as a platform for research aimed at enhancing customer experience | Management Review Quarterly

https://link.springer.com/article/10.1007/s11301-025-00527-3

AI-enabled consumer digital twins as a platform for research aimed at enhancing customer experience | Management Review Quarterly

https://link.springer.com/article/10.1007/s11301-025-00527-3

How a digital twin of a customer can inform stronger… | TTEC Digital

https://www.ttecdigital.com/articles/how-a-digital-twin-of-a-customer-can-inform-stronger-customer-experiences-in-retail

Gartner's Hype Cycles For Digital Marketing SwiftERM

https://swifterm.com/gartners-hype-cycles-for-digital-marketing/

How A Digital Twin of The Customer Will Reshape Customer Experience | PDF | Analytics | Artificial Intelligence

https://www.scribd.com/document/669616343/2685545-2611247

How A Digital Twin of The Customer Will Reshape Customer Experience | PDF | Analytics | Artificial Intelligence

https://www.scribd.com/document/669616343/2685545-2611247

Gartner's Hype Cycles For Digital Marketing SwiftERM

https://swifterm.com/gartners-hype-cycles-for-digital-marketing/

AI-enabled consumer digital twins as a platform for research aimed at enhancing customer experience | Management Review Quarterly

https://link.springer.com/article/10.1007/s11301-025-00527-3

Latest Gartner Hype Cycles for Marketing and Advertising | Smart Insights

https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/

The Role of Digital Twin in The Customer Experience World | Sprinklr

https://www.sprinklr.com/blog/digital-twin-customer-experience/

The Role of Digital Twin in The Customer Experience World | Sprinklr

https://www.sprinklr.com/blog/digital-twin-customer-experience/

How A Digital Twin of The Customer Will Reshape Customer Experience | PDF | Analytics | Artificial Intelligence

https://www.scribd.com/document/669616343/2685545-2611247

How A Digital Twin of The Customer Will Reshape Customer Experience | PDF | Analytics | Artificial Intelligence

https://www.scribd.com/document/669616343/2685545-2611247

Digital persona twins: The future of personalized customer ...

https://inform.tmforum.org/features-and-opinion/digital-persona-twins-the-future-of-personalized-customer-experience-in-telecoms

The Role of Digital Twin in The Customer Experience World | Sprinklr

https://www.sprinklr.com/blog/digital-twin-customer-experience/

Understanding How AI-Driven Product Recommendations Work

https://medium.com/@emmanuelbreard/understanding-how-ai-driven-product-recommendations-work-013560ac9fcb

AI-enabled consumer digital twins as a platform for research aimed at enhancing customer experience | Management Review Quarterly

https://link.springer.com/article/10.1007/s11301-025-00527-3

AI-enabled consumer digital twins as a platform for research aimed at enhancing customer experience | Management Review Quarterly

https://link.springer.com/article/10.1007/s11301-025-00527-3

AI-enabled consumer digital twins as a platform for research aimed at enhancing customer experience | Management Review Quarterly

https://link.springer.com/article/10.1007/s11301-025-00527-3

How a digital twin of a customer can inform stronger… | TTEC Digital

https://www.ttecdigital.com/articles/how-a-digital-twin-of-a-customer-can-inform-stronger-customer-experiences-in-retail

Digital Twins in Marketing: Magical Minions – Rajesh Jain

https://rajeshjain.com/digital-twins-in-marketing-magical-minions/

(PDF) Towards Human Digital Twins for Improving Customer Experience

https://www.researchgate.net/publication/364316047_Towards_Human_Digital_Twins_for_Improving_Customer_Experience

(PDF) Towards Human Digital Twins for Improving Customer Experience

https://www.researchgate.net/publication/364316047_Towards_Human_Digital_Twins_for_Improving_Customer_Experience

AI-enabled consumer digital twins as a platform for research aimed at enhancing customer experience | Management Review Quarterly

https://link.springer.com/article/10.1007/s11301-025-00527-3

AI-enabled consumer digital twins as a platform for research aimed at enhancing customer experience | Management Review Quarterly

https://link.springer.com/article/10.1007/s11301-025-00527-3

(PDF) Towards Human Digital Twins for Improving Customer Experience

https://www.researchgate.net/publication/364316047_Towards_Human_Digital_Twins_for_Improving_Customer_Experience

(PDF) Towards Human Digital Twins for Improving Customer Experience

https://www.researchgate.net/publication/364316047_Towards_Human_Digital_Twins_for_Improving_Customer_Experience

Digital Twins in Marketing: Magical Minions – Rajesh Jain

https://rajeshjain.com/digital-twins-in-marketing-magical-minions/

Understanding How AI-Driven Product Recommendations Work

https://medium.com/@emmanuelbreard/understanding-how-ai-driven-product-recommendations-work-013560ac9fcb

Digital Twins in Marketing: Magical Minions – Rajesh Jain

https://rajeshjain.com/digital-twins-in-marketing-magical-minions/

Spotlight on 2024 Gartner Hype Cycle™ for Emerging Technologies

https://www.gartner.com/en/articles/hype-cycle-for-emerging-technologies

Digital Twins in Marketing: Magical Minions – Rajesh Jain

https://rajeshjain.com/digital-twins-in-marketing-magical-minions/

Digital Twins in Marketing: Magical Minions – Rajesh Jain

https://rajeshjain.com/digital-twins-in-marketing-magical-minions/

Digital Twins: Do You Really Know What a Customer Is? - YouTube

https://www.youtube.com/watch?v=SiutZmJeRlk

Digital Twins in Marketing: Magical Minions – Rajesh Jain

https://rajeshjain.com/digital-twins-in-marketing-magical-minions/

Digital Twins in Marketing: Magical Minions – Rajesh Jain

https://rajeshjain.com/digital-twins-in-marketing-magical-minions/

Latest Gartner Hype Cycles for Marketing and Advertising | Smart Insights

https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/

How a digital twin of a customer can inform stronger… | TTEC Digital

https://www.ttecdigital.com/articles/how-a-digital-twin-of-a-customer-can-inform-stronger-customer-experiences-in-retail

AI-enabled consumer digital twins as a platform for research aimed at enhancing customer experience | Management Review Quarterly

https://link.springer.com/article/10.1007/s11301-025-00527-3

(PDF) Towards Human Digital Twins for Improving Customer Experience

https://www.researchgate.net/publication/364316047_Towards_Human_Digital_Twins_for_Improving_Customer_Experience

(PDF) Towards Human Digital Twins for Improving Customer Experience

https://www.researchgate.net/publication/364316047_Towards_Human_Digital_Twins_for_Improving_Customer_Experience

How A Digital Twin of The Customer Will Reshape Customer Experience | PDF | Analytics | Artificial Intelligence

https://www.scribd.com/document/669616343/2685545-2611247

The Role of Digital Twin in The Customer Experience World | Sprinklr

https://www.sprinklr.com/blog/digital-twin-customer-experience/

(PDF) Towards Human Digital Twins for Improving Customer Experience

https://www.researchgate.net/publication/364316047_Towards_Human_Digital_Twins_for_Improving_Customer_Experience

(PDF) Towards Human Digital Twins for Improving Customer Experience

https://www.researchgate.net/publication/364316047_Towards_Human_Digital_Twins_for_Improving_Customer_Experience

EdgeTI Recognized in The Gartner Hype Cycle for Emerging ...

https://www.nasdaq.com/press-release/edgeti-recognized-gartner-hype-cycle-emerging-technologies-2024-2024-11-12

Digital Twins: Identical, But Different

https://www.oliverwyman.com/our-expertise/insights/2016/oct/digital-twins.html

Digital Twins: Identical, But Different

https://www.oliverwyman.com/our-expertise/insights/2016/oct/digital-twins.html

(PDF) Towards Human Digital Twins for Improving Customer Experience

https://www.researchgate.net/publication/364316047_Towards_Human_Digital_Twins_for_Improving_Customer_Experience

Latest Gartner Hype Cycles for Marketing and Advertising | Smart Insights

https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/

The Role of Digital Twin in The Customer Experience World | Sprinklr

https://www.sprinklr.com/blog/digital-twin-customer-experience/

All Sources